gulf badinage: Next Issue brings its all-you-can-read magazine store to the iPad, plans start at $10 a month

Wednesday, July 11, 2012

Next Issue brings its all-you-can-read magazine store to the iPad, plans start at $10 a month

The last time we heard about Next Issue, the all-you-can-read magazine store was launching on Android, with an iOS version said to be coming soon. Three months later, the startup's made good on its promise: the storefront is now up and running on iOS, with an iPad app live in the US App Store. If you're not familiar with the way Next Issue works, it's angling to be the Netflix of digital magazines, with a monthly subscription getting you unfettered access to a library of 39 titles. In brief, the fees break down to $10 per month for all the monthly and bi-weekly mags, and $15 if you want all that plus access to tabloids and other weeklies. One last thing: the free app is just the magazine reader; you'll need to download the apps through Next Issue's browser-based store.

Now, if you're wondering what sorts of magazines will be represented in that list of 40-some-odd titles, know that every bigwig in magazine publishing is on board: Conde Nast, Time, Hearst, Meredith and News Corp. That means the The New Yorker is included, as are Esquire, GQ, Vanity Fair, Sports Illustrated and Popular Mechanics. In an interview, a company rep told us that Next Issue Media hopes to double the catalog by year's end, as well as ink deals with additional publishers. The biggest caveat, it seems, is that content providers have the prerogative to make a title available on one platform but not the other, so don't count on the iOS and Android apps offering identical selections. Feeling a bit tentative? The company is offering new customers a 30-day free trial, and we've also got not one, but four (yes, four) demo videos after the break.

Gallery: Next Issue for iPad